Mobile Marketing  is regarded as a smart way of promoting your business at affordable cost.  Mobile usage in modern times constitutes 51 percent of entire usage of internet. A speedy searching of the mobile web assists to find a next-door branch of a restaurant chain or a store and also mapping app helps you to reach there. A customer can opt for comparison of the price of the products at different places by easily scanning packaging barcode. This they find really helpful. Mobile Marketing  is regarded as a way of promoting your business through mobile as well as smartphone devices by application of apps, websites, text marketing like  bulk SMS Service ,  whatsapp marketing  and also social media. Hence it is also considered as technology-driven and sophisticated marketing approach.  It uses the benefit of the marked rise in the mobile fashion by advertising and targeting to innumerable individuals who makes application of smartphone on daily basis. It is hence important